Videos are becoming increasingly popular, not just for television commercials and promos, but also for businesses that want to promote themselves online. But when it comes to making videos, you have to focus a lot of your attention on the music that you use. After all, music invokes emotions and sets the tone for a video, so choosing the right music can make an ineffective video outstanding. Keep reading to learn more about what it takes to choose the right royalty free music for any video project.
Use a Resource Like NeoSounds to Find Music
If you and your team have created a video but you need music for it and you can’t afford to hire a professional composer, rest assured that there are many different places where you can find royalty free music that you can use. Much like you can find stock photos online, you can also find stock music if you know where to look. For example, NeoSounds is one of the best resources for finding music from a wide array of genres and styles. You can even search for tracks based upon the emotion or mood that your video is trying to convey.
Get Intro Music and Outro Music
Your video could have music that plays in the introduction, as well as at the end. This will help to set the tone, as well as ensure that your message is held together throughout the video before the music leaves your viewers with a sense of completion. To do this the correct way, pair sound design and music with images that remain on the screen anywhere from three to five seconds. Using this technique will even help to divide the video content into segments, making it easier for viewers to remain engaged.
Avoid Songs with Vocals
Sure, you love to sing along to your favorite songs with vocals, but when it comes to video projects, it’s best to use instrumental tracks. This is especially true if you’re going to be applying the music as a layer underneath people talking or being interviewed.
You can incorporate songs with vocals if you’re creating a montage or you’re adding music to a part of a creative film during which there isn’t any dialogue. Just make sure that the lyrics support the message of your video and that they make sense in the scenes that the music is in.
Think About Your Viewers
Finally, when choosing the right music for your video production, think about the viewers you’re targeting. You may want to consider their background, age, career, etc. A corporate audience wouldn’t enjoy seeing a video with heavy metal or rap songs, but those styles might appeal to teens.
These are just a few of the things that you need to keep in mind when you’re choosing royalty free music for your next video production. Remember that music can have a profound impact upon your viewers, so choosing the right tracks will make a big difference in the effectiveness of your project.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.